Reflecting this trend, the Brand Film Festival had its second awards ceremony May 4, in New York.
And they’re increasingly turning to branded content to break through the noise.
Colombina can be used in generation of texts, comments or replics in many fields or simply just for fun.
When Schuyler Hunt moved from Boston to New York for a job four months ago, he did what a lot of young Big Apple transplants do: He signed up for Ok Cupid.
He wasn't even sure if they were paying attention to his written responses."I was thinking: They don't care," said Hunt.
"They just want somebody."Hunt had recently seen the Spike Jonze film Her, about a lonely single man in the near future who falls in love with a dulcet-voiced operating system, and he started to form an idea.
Among his perspectives on content and creativity were some valuable lessons for marketing leaders.The 28-year-old quickly found online dating in New York to be entirely different from his experiences in Boston and Richmond, Va."I'd never seen anything like it," Hunt said."As a nerdy guy, I was not used to getting inundated with requests.Designers Collaborative: From left, Carl D’Aquino, Susan Huckvale Arran, Barry Goralnick, Bruce Bierman, Laura Bohn, Tim Button, Celeste Cooper, Scott Bromley, Ron Bricke, and Jerry Caldari.(MIA: Glenn Gissler.) In September, Designers Collaborative took part in What’s New, What’s Next @ 200 Lex, the New York Design Center’s annual building-wide bash celebrating fresh ideas, design, materials, and products.